Less Than 1 Calorie Per Bottle

Less Than 1 Calorie Per Bottle, outside the Birchwood Cafe, Minneapolis, Minnesota, August 2007, photo © 2007-2009 by QuoinMonkey. All rights reserved.

I had planned a post on writing for this sunny Friday afternoon. But the day felt like Summer, and I ran out of steam. So with fans blazing across the studio, and windows still open at 9pm, I’ve opted for something simpler.

I was running back through the photographic archives when this little gem of a bench caught my attention. It reminds me of days gone by, times when we ran slip sliding through the sprinkler, guzzled soft drinks, drank gallons of Kool-Aid, and even flavored garden hose water — anything to keep the sweltering Southern heat at bay.

Did you have a favorite childhood soft drink? You can’t be from Georgia and not love Coca-Cola (I’m a big Coke Zero fan). My other favorite was RC Cola (Royal Crown). In 1905, Claude Hatcher, a young graduate pharmacist from Columbus, Georgia, began creating soft drinks in the basement of his family’s wholesale grocery business. RC Cola was born (I used to love their jingles).

Diet Rite (an RC product) came along in 1958 and was the first diet soda ever to be sold (in limited quantities). In 1962, Diet Rite Cola was introduced nationwide and rose to #4 in 18 months. Thus began America’s love affair with the diet soft drink.

The weathered bench in the photograph that boasts “Diet-Rite — Less Than 1 Calorie Per Bottle” is outside the Birchwood Cafe in Minneapolis. Remember cyclamate and saccharin (my grandmother used to sweeten her coffee with it)? Well, all that’s changed; Diet Rite is now sweetened with 21st Century low-cal Splenda.

Diet-Rite and RC Cola, along with Coca-Cola, remind me of my childhood in Georgia. We used to drop Planters Peanuts into a frosty blue-green bottle of Co-Cola (Southern dialect shortens the word) from the metal vending machine at my Granddaddy’s shop. Forget the can; you haven’t tasted cola until you’ve taken a long cold swig from a glass bottle. I still buy them once in a while during seasonal appearances on the grocery store shelf.

So what’s your favorite summer soft drink memory? Shasta, Bubba Cola, RC, Pepsi, Cherry Coke, Clicquot Club, Schweppe’s, Fanta, Dr Pepper, Orange Crush? Or maybe your parents didn’t let you drink soda. What was their replacement (or their “no sugar” bribe)?

Oh, by the way, (here comes the healthy part of this post) you won’t want to miss the food at the Birchwood, a cool cafe with great ice cream and a wide range of natural and organic foods. The Birchwood was established in 1926 by the Bursch family; the cafe was originally a dairy. It’s not quite Summer yet, but I bet the tables outside the Birchwood were hopping with Good Real Food (and a few natural colas) on this shiny April day!

           

Good Real Food, Izzy’s At The Birchwood, Orange Crush, Drink Clicquot Club, Minneapolis, Minnesota, August 2007, all photos © 2007-2009 by QuoinMonkey. All rights reserved.

-posted on red Ravine, Friday, April 3rd, 2008

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WRITING TOPIC – BAND-AIDS® & OTHER 1920’s INVENTIONS

Band-Aid Freak!, Minneapolis, Minnesota, June 2008, photo © 2008 by QuoinMonkey. All rights reserved.

I’m a Band-Aid® freak. I love Band-Aid® Brand Adhesive Bandages. I’m famous around the office for stocking a plentiful amount in the metal bin above my cube. Paper cut? No problem. Spider-Man, Batman or SpongeBob SquarePants to the rescue!

Band-Aid® Bandages were invented in 1920 by a New Jersey man named Earl Dickson. Earl worked as a cotton buyer for a small start-up company called Johnson & Johnson. His wife Josephine (formerly Josephine Frances Knight) was always picking up nicks and cuts in the kitchen. Earl invented a ready-made bandage by placing squares of cotton gauze at intervals along an adhesive strip and covering them with crinoline (petticoat material!).

The Band-Aid® was born.

But the new product only sold a total of $3000 the first year. It was the Boy Scouts who put Band-Aid® on the map after an unlimited number of free Band-Aids® were distributed to Boy Scout troops across the country. The long history of innovation continued, and as of 2001, over 100 billion Band-Aid® Brand Bandages had rolled off the assembly line.

In the 1970’s,  John Travolta, Terri Garr, and Brooke Shields all appeared in Band-Aid® commercials. And remember that little jingle, I am stuck on Band-Aid® ’cause Band-Aid®‘s stuck on me? It was penned by Barry Manilow (and will surely get stuck in your head!). Barry did pretty well in the jingle business and is also responsible for Like a good neighbor…well, you know the rest.

Earl Dickson didn’t do too bad for himself either. Johnson & Johnson eventually made Dickson a vice president at the company, a position in which he remained until his retirement in 1957. He was also a member of the board of directors until his death in 1961. At the time of his death, Johnson & Johnson was selling over $30,000,000 worth of Band-Aids® each year.

As much as I love Band-Aids®, they weren’t the only invention of the 1920’s. It was a decade quick to embrace wild ideas and new technologies. Here’s a video and a short timeline of other 1920’s inventions:

               Crazy 1920’s Inventions from Aaron1912 on YouTube

 

• Hair Dryer (1920)

Prior to 1920, woman dried their hair by inserting a hose in the exhaust of a vacuum cleaner and blowing themselves dry. But in 1920, hand held dryers were introduced by the US Racine Universal Motor Company (Wisconsin), and the Hamilton Beach Company.

• Combustion Engine Car (1920)

Invented by Henry Ford, cars powered by combustion engines were affordable to the American public and mass produced. The ‘Model-T’ was the first car to roll off the assembly line. (If the price of gas is any indication, the love affair lives on!) 

• Kool-Aid (1927)

Edwin Perkins of Hastings, Nebraska created the most important invention in American history: Kool-Aid (originally called Fruit Smack). Perkins was a chemist who owned “Perkins Product Company” which sold perfume and calling cards. The original Kool-Aid flavors? Cherry, Lemon-Lime, Grape, Orange, Root Beer, Strawberry, and Raspberry.

• Liquid-Fueled Rocket (1926)

Robert Goddard’s liquid-fueled rocket and methods of propulsion are still used by the North American Space Association. His oxygen and liquid fuel lifted the original rocket 184 ft.

• Q-Tips (1923)

Polish-born American Leo Gerstenzang was married to a woman who used to cotton swab each end of a stick to clean her baby’s ears. Leo took her innovation and put it on the market. Then called ‘Baby Gays”, the wood was replaced by white cardboard, and Gerstenzang started the “Infant Novelty Company” to sell Q-Tips.

• Lie Detector (1921)

John A. Larson was a medical student at the University of California when he invented the Polygraph, or lie detector. The device measured heartbeat and breathing to determine if a person was lying, and later included a skin monitoring system to measure sweat.

• Bread Slicer (1927)

Otto Frederick Rohwedder of Iowa got the idea for a bread slicer in 1912, and in 1927 invented a machine that could successfully cut and wrap a loaf of bread. The machine was later improved by baker Gustav Papendick.

• Bulldozer (1923)

In 1885, engineer Benjamin Holt built a crawling tractor, which he called “caterpillar.” Later, scraping blades were attached and in 1923, LaPlant-Choate Manufacturing Company produced the first bulldozer.

• Traffic Light (1920)

Police officer William Potts from Detroit, Michigan was the inventor of the traffic light. Using red, amber and green lights, and $37 worth of wire, he built a light for the corner of Woodward and Michigan Avenues in Detroit. Around the same time, African-American Garrett Morgan invented the automated traffic light. It worked the same way railroad lights work today and was the concept on which four way traffic lights were built.

 

History is pregnant with writing possibility. Pick a 1920’s invention — the combustion engine, the lie detector, the hair dryer — and write about how it changed the future.

Do a Writing Practice on the first childhood memory that comes to mind when you think of Kool-Aid, Band-Aids®, or Q-Tips.

Maybe you hate the feel of a Q-Tip in your ear; or maybe it’s something you look forward to after a morning shower. When’s the last time you tasted Kool-Aid? Did you know it was invented in Nebraska (along with CliffsNotes and the Vise-Grip)?

What’s the greatest thing ever invented? Ten minutes, Go!

-posted on red Ravine, Tuesday, June 17th, 2008

-related to post, If You Could Go Back In Time…

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Valentine

Around 3000 people live in the city of Valentine. If you fired up your GPSr, programmed in 42 degrees, 52′, 25″N, and 100 degrees, 33′, 1″W, slid the homing gadget into the plastic grip Velcroed to the dashboard, and drove in the direction of the crosshair blips on your map of light, you’d arrive at the most northern border of Nebraska, smack dab in the center of the state line.

That’s Valentine.

Each year in the month of February, thousands of hopeless romantics send letters to Cupid’s mailbox in “Heart City”to be embossed with one of three different Valentine cachets. The red ink postal stamp from America’s heartland adds a little fuel to the fire of a juicy Valentine’s Day.

If you think Nebraska’s a dull state, reset the synaptic button. Fire again. It’s one of my favorite places on the planet.

Kool-Aid and CliffsNotes and the Vise-Grip were all invented in Nebraska. The largest Powerball payout, $365 million, was split 8 ways on February 6th, 2006 by ConAgra workers from Lincoln. Both Malcolm X and Brandon Teena were born in Nebraska. As were Henry Fonda, Hilary Swank, and Marg Helgenberger, blood spatter expert and forensic supervisor Catherine Willows from the original CSI.

Need I say more?

Okay, let me go on to the 450,000 other reasons I fell in love with Nebraska – the sandhill cranes . Each year in early spring, 90% of the population traverse the Central Flyway stopping to fatten up and rest along the Nebraska stretch of the 310 mile, 10,000 year old Platte River. And they’ve been doing this for 9 million years.

At sunrise, 10 feet from the river bed, in the dark underbelly of a blind near Kearney, I’ve watched as the cranes roost on one foot, sleeping in 6 inches of water. I’ve seen them probe the grasslands, meadows, and farmers’ fields near Grand Island foraging for leftover corn, insects, earthworms, and rodents. I’ve listened from 7 miles away to the ancient and throaty rolling trumpet sweeping toward Rowe Sanctuary, and peered through Nikon binoculars at kettles of cranes staging over Gibbon, their gangly voluminous shadows eclipsing the moon in a single sweep of midnight dusk.

Convinced?

I saved the creme de la creme for last – I love Nebraska for her writers: Ted Kooser , the United States Poet Laureate Consultant in Poetry to the Library of Congress from 2004 – 2006, Willa Cather , Terry Goodkind, DeBarra Mayo, John Neihardt, Weldon Kees, Ana Marie Cox , founder of the political blog, Wonkette, and Jonis Agee, Director of the Nebraska Summer Writers’ Conference. Maybe they weren’t all born Cornhuskers. But many lived most of their lives in the great Nebraskan plains.

How long do you have to live somewhere to call it home?

I’m a Minnesota transplant. I moved here in 1984. When people ask me where I’m from, I say, “I’m from Minnesota.” And sometimes, so as not to be pigeonholed, I add the caveat, “But I grew up Down South, lived in central Pennsylvania in my teens, and moved West to Montana in my 20’s. I’ve been around.” Creative license – I have to protect my image as a bohemian.

Willa Cather by Carl van Vechten, photo taken January 22, 1936, released to public domain, Library of Congress

On my last road trip through Nebraska, my air conditioning died and I stopped to cool off at a rest stop just north of Red Cloud (the town is named for the great Oglala Lakota chief who was born near there) where Willa Cather grew up. Did I mention she won the Pulitzer in 1923 for One of Ours?

I struck up a conversation with Ella, a gray haired, bespectacled, 70-ish woman in a denim shirt and blue jeans (this is common in the Midwest) standing behind the map counter. I told her I was returning from a writing retreat in Taos and that on my first trip to the Mabel Dodge Luhan House in 2001, I stayed in the Cather room where Willa once slept on one of her pilgrimages to New Mexico.

I told her I read that Cather had met D. H. Lawrence in 1924. And wasn’t that the same year he and Frieda visited Mabel and Tony, bunked in the Pink House in Taos, and lived with Dorothy Brett at Kiowa Ranch near San Cristobal? Ella’s eyes sparkled. When she found out I was a writer, she talked to me for nearly 45 minutes, a reprieve from the dog day glare of August, about Nebraska writers and history. Her great, great grandparents homesteaded there. It is in her blood.

Willa Cather once said, “The history of every country begins in the heart of a man or a woman.” Maybe the history of every country can also be traced through the lineage of everyman who lives at the heart of its land.

Kearney, Nebraska marks the exact central point between Boston and San Francisco. Valentine, at the seat of Cherry County, sits dead center in the heart of America. Everything east and west is just an appendage.

Cupid knows. He shoots his letters off straight from Valentine.

-posted on red Ravine Wednesday, February 14th, 2007

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