What should we name the store?
Yeah, I’ve been thinking about this. How about … “VALLEY SUPERMARKET”?
SUPERmarket?? It’s not a supermarket. Smith’s in Taos is a supermarket. Albertsons in Santa Fe is a supermarket.
No, no, no, wait a second. This is big, man, this is huge. Our store is gonna be the biggest one this town has seen. It’s a supermarket, man.
Dude, truth in advertising. We can’t call it something it’s not!
Oh, and what do you think it is… a mini-mart??
Exactly! “Valley Mini-Mart.”
Give me a break! We’re gonna stock, what?, six brands of bread! Circle K doesn’t stock six brands of bread…7/11 probably carries two.
Well, I’m not gonna call it a supermarket. Just ain’t gonna happen.
Well, it ain’t no mini-mart, that’s for sure.
OK, wait, we can make this work. Come on, we’ve gotten this far, haven’t we? Surely we can come up with something that satisfies both of us.
Yeah, you’re right. We’ll figure it out. We always do. Come on, man, I’ll buy you a Coke at the Gas-A-Mat and we can think about it some more.
Super-ettes and other Oxymorons, grocery store sign in Española, NM, photos © 2008 by ybonesy. All rights reserved.
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